I didn't go to school for this. I didn't grow up to be a photographer. It wasn't until 2007 when I took a trip to eastern Ghana, one of the poorest regions of Africa with my first DSLR camera, that I realized the power of a photo. Once I started shooting, I just couldn't stop seeing life through the eyes of a lens.
I put my heart and soul into releasing only the best images that I can create. My number one goal in any photographic context is to cause the viewer to stop and take notice.
My job as a photographer - focused on all things food, wine and spirits - is to visually compel and propel the consumer towards the story or brand that is represented.
— Jeremy Ball